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Brand guidelines
The logo, colour system, typography and graphic language for infotech innovation (FZE).
A research node
The mark is a hexagonal lattice – a bonded structure or a network graph – with three illuminated nodes and a lowercase i at its centre: information held inside a research framework. The gradient runs navy to mint.
Primary lockup – light backgrounds
Reversed lockup – dark backgrounds
Symbol
Symbol reversed
App tile
Clear space & sizing
Keep clear space equal to the height of the symbol top node on all sides. Minimum sizes: symbol 24 px, full lockup 140 px wide. Never re-colour, outline, rotate or stretch the mark.
Navy anchors, cyan signals, mint accents
Deep Ink
#08182B
SRTIP Navy
#0B2545
Research Blue
#0C5DB4
Innovation Cyan
#00A9DE
Signal Mint
#14C7AE
Sky
#8FC7FF
Mist
#F4F7FB
Line
#DCE5EF
Space Grotesk, Inter, IBM Plex Mono – and IBM Plex Sans Arabic
The Arabic site uses IBM Plex Sans Arabic throughout. Arabic text never carries letter-spacing, because it breaks the cursive joining between letters.
Aa
Space Grotesk / IBM Plex Sans Arabic
Aa
Inter / IBM Plex Sans Arabic
Aa
IBM Plex Mono
Node networks and map forms, not stock photography
Icon set
A single stroked set at 1.7 px on a 24 px grid, round caps and joins, inheriting colour from its container.
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